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Plum Ertz

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Game time: A playbook to (unsuccessfully) 10x in a week and (successfully) 10x in a yearLDX3 London 20262026-06-02
A team tries and fails to scale in a week, then succeeds in five months by building load tests with Ksix API tests then full-browser simulation, setting a…
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How to delete everything: The clean-slate approach to technical strategyLDX3 London 20252025-06-16
Clean-slate exercises uncover concrete options: a legacy Python service audit reveals 31 individual functionalities, shows which logs and partners break, and…
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Plum Ertz at LeadDev West Coast 2023LeadDev West Coast 20232023-10-16
Argues that accessibility belongs in the MVP by showing concrete wins not abstractions citing 25% of Americans as a market signal and a surprising audit…
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