~/talks

Mark Madsen

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titleconferencedate
Crossing the Chasm...Ignite OSCON 20152015-07-20
A rapid parody of a startup pitch that exposes precise garbage claims and tactics rather than topics and promises claims like customer wins in 50 of the top…
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Big Data, Bad AnalogiesGOTO Copenhagen 20142014-09-25
Claim: marketing analogies like data lake = junkyard and data exhaust is useless fumes mislead architecture choices. All data has schema, and choosing…
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Following Google or Don't Follow the Followers, Follow the LeaderGOTO Chicago 20142014-05-20
Argues that following Google research beats following vendors or Yahoo and that MapReduce is now a decade‑old core (Hadoop inherits it) and is largely obsolete…
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Perception is Key: Telescopes, Microscopes and DataStrata Conference in London 20132013-11-11
Argues that big data is not brand new but a reframing that changes perception, tracing databases from 1970s hierarchies through SQL standardization in 1986 to…
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Following Google or Don't Follow the Followers, Follow the LeaderGOTO Aarhus 20132013-09-30
Argues that real decisions come from scale not buzzwords, showing why Google’s stack matters: Megastore → Dremel → Spanner → F1 delivers global ACID…
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Using Open Source BI in the Real WorldMySQL Conference & Expo 20092009-04-20
Open source BI proves usable but uneven: databases and reporting reach production while OLAP, ETL and advanced analytics lag; deployments often handle modest…
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