Lauri Heikkinen
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| title | conference | date |
|---|---|---|
| Build a UA Strategy Around Affinity With Contextual Ad Targeting | Pocket Gamer Connects London 2020 | 2020-01-20 |
Claims a switch from behavior-based UA to feature-driven affinity targeting using GameRefinery’s dataset: analysts codify games into 52 sub-genres, then train… | ||
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