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Jason Barnard

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Your Brand is What Google and AI Say it is. This is How You Can Take Back ControlDigital Marketing Europe 20252025-03-18
Claims a repeatable method to control what search and AI recommend by building an entity home hub and forcing consistency across the web using Google’s…
Talk on
Navigating the SEO Landscape: Trends and TacticsDigital Marketing Europe 20242024-03-20
Panel claims concrete wins and failures: automation and ML handle tedious analysis but require curated training data; search visibility still pays (example…
Panel on
Mastering Google's Search Generative Experience: Knowledge and RecommendationsDigital Marketing Europe 20242024-03-20
Claims that SGE appears on 91.4% of brand SERPs and that 62% of SGE content is not in the top 10 drive the urgency; tools cited include Authoritas, ChatGPT…
Talk on
Your Brand SERP on Google Is the Most Important KPI You Never Looked AtDigital Marketing Europe 20222022-03-29
Claim: an exact‑match Brand SERP is the crucial, overlooked KPI and it improves conversions by reflecting and shaping the digital ecosystem. Uses: Calicube Pro…
Talk on
The Future of Search and SEO | Panel DiscussionDigital Marketing Europe 20222022-03-29
Panelists report concrete experiments: Google’s MUM multimodal model pulls across text, video and images; templated entity home pages plus schema correct…
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