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Gregory Holland

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The Power of PPC in Multichannel StrategiesDigital Marketing Europe 20242024-03-20
Shows concrete tests and results: uses Google Ads, GA4, Search Console and SA360 to run geographic holdout tests that reveal when brand bids are redundant…
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Futureproof your Paid SearchDigital Marketing Europe 20222022-03-29
Claim: merge broad match modified into phrase forces embracing pure broad and automation; tested fixes: consolidate campaigns by KPI, put all match types in…
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