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Gerry Louw

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Introduction to advertising and marketing technology on AWSAWS Summit Online – Americas 20212021-08-24
AWS examples show concrete wins: Salesforce uses DynamoDB, Auto Scaling and Spot to cut costs by 62%, Merkle builds a privacy clean room with Redshift data…
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Best practices for advertising and marketing technology on AWSAWS Summit Online – Americas 20212021-08-24
Advice: run real experiments not slides. Swap MapReduce text to ORC and cut EC2 by 69%, isolate Spark in containers on EKS and use Lambda for dispatch with…
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Best practices for advertising and marketing technology on AWSAWS AMER Summit May 20212021-05-12
Cloud patterns and hard numbers: EKS with isolated Spark workers plus Lambda dispatches handle spiky ingestion and avoid queuing, yielding a reported 55%…
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