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Enrico Pavan

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The Role of AI in Modern MarketingDigital Marketing Europe 20252025-03-18
Panel claims teams build AI agents pipelines that prepare data, analyze it and spin up CRO tests, reporting a typical two or three hours saved per task versus…
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Google GA4 Dungeons And DragonsDigital Marketing Europe 20252025-03-18
Describes concrete GA4 fixes: stop sending user_id as the identity field and instead push a CRM_ID variable so blended identity works and reduced not_set…
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By Enrico PavanDigital Marketing Europe 20222022-03-29
Case study details actual setup results not high-level promises: GA4 + UA dual tagging via Google Tag Manager feeds CRM and data lake, a BigQuery + Python…
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