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Carole Zibi

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Social Media - Did We Reach the Summit? pt.1DLD Tel Aviv 20142014-09-16
Social media reveals truth fast — an Instagram clip exposes Beyoncé lip-syncing, showing speed of verification. Businesses use social data to hire, market and…
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Social Media - Did We Reach the Summit? pt.2DLD Tel Aviv 20142014-09-16
Argues that LinkedIn’s economy graph will match global talent to jobs, and that encouraging long‑form posts aims to “access the world’s knowledge.” Cites Deep…
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Social Media - Did We Reach the Summit - Part 3DLD Tel Aviv 20132013-10-14
Teams describe using Twitter and Facebook Connect to profile viewers and push VOD ads (example: detect a comedy fan via friends and serve comedy ads), partner…
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Social Media - Did We Reach the Summit - Part 2DLD Tel Aviv 20132013-10-14
Argues that community management drives conversion and business expansion, not just customer service, and that social succeeds when it supplies inspiration and…
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Social Media - Did We Reach the Summit - Part 1DLD Tel Aviv 20132013-10-14
Panel argues social media is now a channel for business and personal life, not a niche, citing specific examples: Dove Sketches case study as earned-content…
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