Bryce Casavant
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| title | conference | date |
|---|---|---|
| Measuring Media Impact- Practical Geo-Lift Incrementality Testing | PyData Boston 2025 | 2025-12-08 |
Explains how running geo-lift incrementality tests on DMAs or similar geos gives a privacy-agnostic causal estimate, using an AA check, market stratification… | ||
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