Microcontent: Designing & Developing Reusable Content

on YouTube ↗40m

" summary

Claim: create short, self-contained answer blocks that search engines and products actually surface. Tools mentioned: MadCap Flare and Adobe RoboHelp demonstrate microcontent appearing above results; Google mines FAQ, Q&A and how‑to schema (about 30 supported types) into featured snippets and voice replies. Practical rules: write microcontent blocks first, keep them short and question‑focused (~50 words), tag with JSON‑LD/structured data, prefer simple HTML so chatbots, embedded help and voice assistants can reuse content reliably.

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" chapters (21)

1. 0:00Introduction
2. 0:38What is Microcontent
3. 1:43Why Microcontent
4. 3:21How to Reuse Microcontent
5. 5:46Examples of Microcontent
6. 7:35Selfcontained help system
7. 8:16Flare Help example
8. 10:56Google Microcontent
9. 12:23Google Microcontent Types
10. 13:36Example of an FAQ
11. 16:08Howto
12. 17:39Where to start
13. 19:12How to make a microcontent block
14. 19:50JSON example
15. 20:50Microdata example
16. 22:29Best practices
17. 24:20Other search engines
18. 29:30Contact Scott
19. 29:58QA with Scott
20. 31:47Tags
21. 34:08Structure

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