Reaching New Users Through Accessibility
summary
A presentation from a product manager at iFood about accessibility for visually impaired users, showing what it’s like to use inaccessible products and how improving accessibility can increase the user base and positively impact users’ lives with relatively small effort. It focuses on practical benefits and motivation for making products accessible to reach new users.
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chapters (13)
- 0:00Introduction
- 1:04Why accessibility matters
- 2:26Four pillars of accessibility
- 4:37iFood accessibility start
- 7:25First steps and practical tests
- 9:18User feedback and improvements
- 11:24Legacy vs new product learnings
- 12:31Screen reader testing
- 16:07Acceptance criteria and specs
- 17:32Usability tests and user focus
- 18:13Accessibility culture in company
- 23:21Call to action and next steps
- 24:10Q&A
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