High Stakes: Building a Multi-Brand, World-Wide Design System
summary
Company consolidates fragmented platforms into a single global design system that must serve 10 jurisdictions and several brands, launched BMGN in August with a last-minute multi-palette hack that still ships and is hard to maintain. Uses Figma design tokens, reduces third-party dependencies by building in-house components, and migrates live components into a unified library (some teams on Storybook). Handles complex KYC and market rules—UK optional deposit limits versus Netherlands required—and shifts toward a semantic token approach and multi-theming per vertical.
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chapters (6)
- 0:00Introduction and background
- 3:55Company brands and markets
- 6:26Regulatory compliance challenges
- 10:06New brand integration issues
- 13:15Design system consistency struggles
- 16:31Global design system vision
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