Performance Marketing Audits – Uncover Optimization Potential and Save Costs

on YouTube ↗50m

" summary

Shows how to run a performance-marketing audit to cut costs in Google Ads and Meta Ads by identifying cost drivers in five concrete steps. Covers cost-structure analysis, evaluating landing pages, and options to compensate reduced ad spend with organic traffic.

AI-written summary · about

" chapters (10)

1. 0:00Performance Marketing introduction
2. 1:07Budget constraints and audits
3. 3:13Optimize cost structure
4. 6:20Eliminate non-converting campaigns
5. 10:35Segmentation and timing
6. 13:24Review top 100 elements
7. 16:14Landing page optimization
8. 24:47Leverage organic traffic
9. 31:32SEO and SEA combined
10. 38:15Summary and Q&A

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