We need more responsible entrepreneurs
summary
Patagonia recounts concrete actions and outcomes: a 1% of sales grant program that distributed over a thousand grants last year, a public lawsuit to defend protected lands and a European campaign to stop 3,000 dams, a provocative New York Times ad showing a jacket costs 135 litres water, 20 pounds CO2 and two thirds its weight in waste, experiments in regenerative agriculture (Kernza long‑root wheat and Long Root Ale) and regenerative cotton trials in India, and an intern program that drew ~10,000 applicants for nine positions.
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chapters (10)
- 0:00Introduction to Patagonia
- 1:36Roots in outdoor adventure
- 3:28A life-changing avalanche
- 5:55Witnessing ecological change
- 8:57Corporate environmentalism
- 12:08Activists and growth
- 13:24The 'Don't buy this jacket' ad
- 15:54Regenerative food and future
- 19:25Passing on the legacy
- 21:35A return to the mountain
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