Accessibility Convincing.
summary
27 years of structured negotiation yields concrete wins: talking ATMs and tactile keypads lead to the first U.S. web accessibility agreement (2000) with Bank of America and later deals with Citibank, Wells Fargo, Major League Baseball, Charles Schwab, Discord and Patreon, all reached without lawsuits; pharmacists adopt talking prescription labels and CVS expands them into its mainstream app this summer; agreements include attorney fee settlements when allowed; strategy centers disabled people in demos and procurement changes, and ethics and civil‑rights framing drive measurable product and policy changes.
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chapters (11)
- 0:00Introduction to convincing
- 2:16History of collaborative work
- 7:10Involving disabled people
- 15:08Law as a civil right
- 19:22Staying informed on the law
- 21:48Understanding your audience
- 32:14Convincing with ethics
- 33:39Telling a compelling story
- 35:04The importance of kindness
- 37:45The don'ts of advocacy
- 41:46Questions and answers
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