Keynote
summary
Video now accounts for 50 percent of time on the app and is projected to be 79 percent of mobile traffic by end of 2022, with time spent up 22% year over year and live hours watched up 99%. Creation tools are democratized so 50 million people identify as creators and a $1 billion investment targets creator monetization. Live shopping and AR/VR tie into commerce and metaverse concerts, while challenges include compute, compression, storage cost and supporting low‑end devices.
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