Fandom-Driven IP in the Web 3.0 Era
summary
MapleStory moves legacy players into an onchain economy with $5B lifetime revenue, 200 million+ accounts, dynamic pricing and 100 third‑party devs building NFTs, move‑to‑earn pets and interoperable smart contracts while teams battle unprecedented exploits. Azuki leverages $1.3B secondary volume into anime 2.0: anime.com, IP-driven TV and joint studios plus AnimeCoin. PSG tokenizes global fandom—92% of fans outside France, under‑34 skew—runs a validator, buybacks fund tickets/merch and pilots rewarded streaming nodes and onchain gating of experiences.
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chapters (13)
- 0:00Fandom-driven IP in Web 3
- 1:06Panelist roles in Web 3
- 3:39Fandom evolution Web 2 to 3
- 10:47Maple Story’s longevity factors
- 12:36Web 3 in Maple Story challenges
- 16:46Fan influence on Maple Story economy
- 19:15Sports fans in Web 3 with PSG
- 24:34Purpose of PSG fan tokens
- 26:44Authenticity in fan tokens
- 28:51Azuki’s Web 2 vs 3 vision
- 32:19Working with anime artists culturally
- 33:44Bringing fans on board with Web 3
- 35:10Future of fandom and IP in Web 3
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