Engaging Ecommerce with the Visual Web
summary
Shows a concrete pipeline: deploy site to Netlify, install a Cloudinary Netlify plugin that rewrites on‑page HTML to Cloudinary fetch URLs, and let Cloudinary serve optimized auto format/quality images. Real results: example pages shrink from 652 KB to 143 KB and individual images drop ~566 KB to 186 KB. Demonstrates programmatic product image generation (tshirt underlay, positioning, displacement maps) and cites eBay’s 0.5% conversion bump per 100 ms speed gain.
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chapters (10)
- 0:00Introduction
- 1:07Visual media in ecommerce
- 3:12Future of digital shopping
- 5:35Practical media upgrades
- 7:17Developer perspective on media
- 9:44Optimizing media delivery
- 13:59Real-world image optimization
- 22:42Programmatic image generation
- 31:09Course and resources
- 31:51Q&A on accessibility
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