Blockchain + Tracking = Awesome Analytics
summary
Claims that blockchain replaces mistrust in analytics by recording event ledgers that multiple parties can independently verify. Implements this with Ethereum smart contracts (EVM, gas fees) and plans to move from proof-of-work to proof-of-stake. Notes live limits of 10 transactions per second vs adtech needs of millions/sec, so uses Plasma side chains that batch and commit periodically to mainnet. Gives Lucidity-style example: ad impression counts settle on-chain and shift payments from ~90‑day delays to daily payouts.
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chapters (9)
- 0:00Start
- 0:53Marcelo Wiermann
- 3:15Data to Cash
- 11:04Blockchain: Trust 2.0
- 13:20Chains of Blocks
- 17:34Ethereum for 5 year olds
- 22:17CryptoKitties
- 26:32Enter PLASMA
- 29:18Summary
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