Enhancing Customer Relationships With Blockchain
summary
Arianee builds a product identity layer where a digital twin is an ERC‑721 NFT plus 8 smart contracts that brands mint to record timestamped events (repairs, transfers, provenance) and enable resale, insurance and token‑gated services. The protocol already mints 2 million products and runs on Tezos mainnet, integrates with retailers and repair centers, and targets EU ecodesign/digital product passport rules (2027/2030) as a compliance and scale opportunity.
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chapters (9)
- 0:00Aani and decentralized internet
- 2:11Client relations with digital twins
- 7:13Digital twins in fashion and appliances
- 8:18Regulation and digital product passports
- 10:51Adoption and customer experiences
- 12:58Graph for brands and users
- 14:43Open protocol for developers
- 15:47Tezos blockchain for scalability
- 17:11Next steps and future vision
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