UX + Data = Love
summary
The talk explains how user experience (UX) design can leverage the huge amounts of user-generated data (clicks, app use, connected devices, mobile location) to improve decisions, measure effectiveness, reduce research bias and persuade stakeholders. It focuses on practical examples using text mining (text analysis) to extract meaning from customer reviews and other qualitative data, and surveys accessible data tools and methods available in 2019 for applying data to enhance user experience.
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chapters (16)
- 0:00Introduction
- 3:15Data as UX tool
- 8:45Key steps for data use
- 12:15Just Dance case study
- 15:43User experience definition
- 17:06Big data vs small data
- 22:20Scientific approach
- 24:23Predicting audience needs
- 26:09Text mining
- 31:02Product classification with data
- 33:08Customer emotions and reviews
- 35:14Indirect user research
- 37:21Untapped data potential
- 39:05Real-time data and Lips activities
- 40:49Future applications
- 42:32Conclusion and Q&A
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