Value in Data Mashups
summary
Walks into a data-free music company and negotiates by hiding analytics as intuition, later applies mash receipts with review and location lists at ShopKeep to gain broad coverage beyond deep POS detail. Priorities are instrumentation, unifying customer IDs and simple relational joins, and pruning projects by impact: ask what one percent improvement is worth so a request worth £2k versus £20M becomes obvious. Plays with Tile and Wink sensors and invests time learning modern text‑mining techniques.
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