People are Data Too
summary
Argues that big surveys mislead unless paired with close observation and interviews, showing specifics: Silverado phone recruitment uncovers that relatives often families decide alone about dementia care, overturning the client’s assumption and forcing a methodology change; uses phone calls, recruiting and in‑home observational techniques to collect richer signals; concludes that combining qualitative insight with quantitative models — combine scouts and stats — produces better predictions and more useful measures.
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chapters (5)
- 0:00Start
- 1:06WHY DO WE EVEN DO FOCUS GROUPS ANYMORE? IT'S SO WEIRD.
- 2:011. WE ASK THEM TO.
- 4:36WE'VE SACRIFICED THE TRUTH FOR SCIENCE'.
- 5:50BE NICE, AND LISTEN.
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