Tokenized Social

on YouTube ↗10m

" summary

Zora builds a mass‑market app where every post is a token and open markets let fans buy, sell, and trade content; claims include redirecting ad revenue ($164B for Meta, $91B from Instagram, $36B from YouTube) back to creators, uncapping earnings (examples: a UK creator made ~$11,000; platform caps like Meta’s $5K and TikTok’s 10,000‑follower threshold are removed). A purchased post rose from $22 to ~$30, and the stack adds content coins, then creator coins, all tied together with open markets.

AI-written summary · about

" chapters (10)

1. 0:00Defining tokenized social
2. 0:37The evolution of creator coins
3. 1:51Social media for everyone
4. 2:31The flaws of traditional platforms
5. 3:44Unlocking market participation
6. 4:30Zora as a social marketplace
7. 5:28Real-world creator success
8. 6:01Benefits for creators and fans
9. 6:57Trading content as assets
10. 7:38Future of the creator economy