SmartWeb 2016 - Espen Brunborg
summary
Argues that marrying predictable UX systems with surprise-driven humor boosts engagement and revenue, not just aesthetics. Describes building a campaign using SVGs and CSS animations to generate 35,000 SVG faces as lightweight avatars and a wall that reaches 2,500 signups, contrasts template-driven WordPress/style-guide projects with quirky portfolio experiments (randomized layouts, interactive narratives), and shows that measured A/B tweaks help but creative, comedic moments—like short videos or unexpected interactions—produce memorable, monetary results.
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chapters (13)
- 0:00Intro
- 7:47Publishing Machine
- 14:08Good Design
- 25:16Music
- 26:11Comedy
- 28:01Friction
- 29:53Being Different
- 30:35Humor
- 34:38Performance Usability UX
- 37:41Boring Stuff
- 40:01Take Away
- 42:02CAN Lions
- 42:46Conclusion
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