Alexander Shurkaev at RIT++ 2012
summary
Describes integrating A/B testing into software development with concrete process steps and common organizational pitfalls; shows building lightweight experiments that deploy with two lines of code, collect statistically correct data, and compare UI variants (e.g., green vs red button). Notes low adoption in Russia, teams often run tests secretly, and calls for Russian-language services, clear ownership, and managerial support so test results drive product decisions.
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