Going Global on Rails: Lessons Learned Taking Japan's Biggest Recipe Site International
summary
Cookpad runs on Rails and expands from Japan to 30 regions and 8 languages in 12 months, moving from 50M monthly uniques in Japan to ~25M worldwide by combining acquisitions with a global dev team. Concrete practices include hypothesis driven development with measurable success criteria, using Pivotal Tracker + PT Flow to auto-create branches, lightweight feature toggles for regional tests, and open source tools like CP Red Box and Capistrano Fiesta to automate labels releases and Slack announcements, which cut friction and sped validations.
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chapters (7)
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