~/talk

Building a Decentralized Brand for

on YouTube 25m
Talkat Polkadot Decoded 2021 · on Thursday, 2021-05-20· [web3, design-collaboration]

speakers

name:Tim Williams
links:none on file
name:Louie Zeegen
links:none on file

resources

video:https://youtu.be/EJ3DuGgwfl8
slides:none on file

summary

Studio Koto designers Tim Williams and Louie Zeegen explain their work on a Polkadot rebrand, describing how they approached creating a decentralized brand identity for the Polkadot network. They present Koto’s rebranding process and share initial visual and verbal direction taken for Polkadot.

AI-written summary · about

chapters (6)

  1. 0:00Introduction to the bounty
  2. 1:26Defining decentralized brands
  3. 5:14Cultural movement comparisons
  4. 9:53Messaging and community
  5. 15:19Building for the future
  6. 20:41Q&A and final thoughts

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