Round Zero's game evaluation process: A date with real users
summary
Round Zero uses Hill Climb Racing’s player base to push 100–1,000 live installs per week and measures day 1 retention and session metrics to decide whether a game progresses. Early “demo track” tests run with 10–20 minutes of play to validate core loops, preferred tools are Unity Analytics or GameAnalytics, and targets sit near 30% D1 from low‑CPI backfill (expect +5–10% after soft launch). Own automation tech and monetization rounds speed decisions; three titles published so far and ~80% pass monetization tests.
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chapters (7)
- 0:00Introduction and background
- 1:31Original goals for evaluation
- 2:59Game evaluation process details
- 5:06Challenges faced so far
- 6:55Refined validation approach
- 8:00Results and published games
- 10:09Q&A session begins
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