Open Source Force Multipliers
summary
MongoDB treats open source mainly as marketing, keeps core repo contributions low, and focuses on a paid cloud product. MongoDB Atlas is priced as a cloud service and uses cloud marketplace channels, growing from 11% to 35% of revenue over six quarters. AWS and Microsoft offer compatible clones yet that expands the market rather than shrinking it. Major sponsorship at AWS re:Invent amplifies exposure and makes service availability a de facto endorsement.
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