Entering the Open Source Emerging Market
summary
Free and open source software is an emerging market for many corporations and businesses and it requires concrete moves not slogans: define the exact business goal, pick projects and actions that map to that goal, and measure outcomes with metrics tied to goals. Do research on projects, track the OSS supply chain and licenses, buy features or sponsorships when strategic, and appoint a community manager to translate between company and project. Historical failures (branding gaffes, millions spent for single‑digit returns, unpatched OpenSSL/Apache Struts incidents) show neglecting these specifics fails.
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chapters (51)
- 0:00Intro
- 1:04Western History
- 1:59Exploration
- 3:19The Subjugation
- 3:50Evolution
- 4:18The Emerging Market
- 4:48Emerging Market Definition
- 5:51Avocado Toast
- 7:13Emerging Market
- 8:18CocaCola
- 11:30Most failures
- 12:30Why do we make the same mistakes
- 12:47We are arrogant
- 13:40They dont do the research required
- 14:10Unrealistic expectations
- 14:52A relationship
- 15:32Open Source Software
- 15:48Its Trendy
- 16:29Its Unfamiliar
- 17:18Companies Fail
- 18:07Free Open Source
- 18:55Cost of Ownership
- 19:26Recruiting
- 21:14Liminal Zone
- 21:43Mythical Zone
- 22:28The Good News
- 23:05Healthy Relationships
- 23:17More than one perspective
- 24:29How do you do this
- 24:43Well anyway
- 25:22How does it do this
- 25:58Why youre there
- 26:14What you hope to get
- 26:39Trends are not strategic
- 26:55Define your goals
- 27:43Define what success looks like
- 28:14What actions will meet your goals
- 28:30Release software or contribute
- 28:45Open source is part of your software
- 29:22Join a foundation
- 29:58Figure out your goals
- 30:14Metrics
- 32:23One person
- 33:44Licenses are good
- 35:01Uncertainty and doubt
- 37:29Ditch our stereotypes
- 38:34Be patient
- 39:00Revisiting goals
- 39:39Community Manager
- 40:30Dont just learn
- 41:05Questions
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