UX & Product Mindset
summary
Alexander Roganovich explains how to build digital products efficiently by combining People, Customer, and Product pillars: developing team culture and skills (skill matrices, career plans, metrics like attrition and eNPS), running continuous customer discovery and lean validation (experimentation, research, tests, NPS, time-to-market), and aligning product strategy through OKR cascade, roadmaps and metrics (revenue, LTV, adoption, retention). He illustrates these practices with examples from roles at Falabella, Santander and LATAM Airlines, where he led multidisciplinary UX teams, ran workshops to foster customer-centric and data-driven cultures, and set hiring, structure and measurement approaches.
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chapters (6)
- 0:00UX mindset intro
- 2:11Solutions vs real problems
- 9:23Project vs Product mindset
- 15:31Hypotheses vs real data
- 20:09Listen to real users
- 27:55Summary
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