A/B Testing You'll Like
summary
An introduction to A/B testing: what it is, how it differs from redesigns and staged rollouts, and when to start using it. Covers real-world examples from Spotify, Airbnb, Amazon and Revolut’s own implementation on Android using Kotlin, Rx, and Firebase Remote Config, plus practical challenges like integrating tests in large teams, keeping unit tests independent of experiments, rapid test development and safe toggling, and collecting and presenting results.
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chapters (8)
- 0:00A/B testing introduction
- 3:11A/B test implementation issues
- 7:08Five steps to A/B test
- 11:03A/B testing architecture
- 16:44Google Sheets as tool
- 21:46Integrating A/B tests
- 24:57Best practices and takeaways
- 28:48Q&A
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