Going Global
summary
Global users arrive mostly from emerging markets: 4.4 billion online, India adds 97 million new users in 2018 and Tanzania sees a 173% surge, while a gigabyte can cost up to 20% of monthly income. Design responds with concrete changes: Uber Lite is 5 MB (vs 45 MB), removes the map and prioritizes tap-first flows; M-Pesa runs 200M+ SMS transactions monthly and brings financial services to a population that was 80% underbanked; apps add offline maps, MB-before-download warnings, and explicit mobile-data caps.
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chapters (10)
- 0:00Intro
- 1:23Meet Dara Oke
- 3:03How many people are online
- 6:31Context
- 9:14Reality
- 10:33Gigs
- 10:54Cellular Data
- 11:17Daily Considerations
- 15:12Mobile Money
- 17:53Summary
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