Building Better Communication for Kubernetes Contributors with Marketing
Talkat KubeCon + CloudNativeCon North America 2020 Virtual · on Friday, 2020-11-20· at 17:05· Intrado Virtual Event Platform,·
summary
Upstream Marketing maps where 40,000 contributors actually communicate, designates the k-dev mailing list as the single reliable channel, and classifies messages into four urgency levels (FYI to action required). Story workflow uses a contributor comms issue template, drafting in HackMD, PRs and sig-docs reviews to publish on kubernetes.io. Automation consists of a GitHub Action twitter bot that tweets merged PRs (with CLA and lgtm gating) and a deployed Slack announcement bot still awaiting a stable use case.
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chapters (23)
- 0:00HELM
- 0:40Telling Contributor Stories
- 3:39Getting Started
- 4:32Mapping Communication
- 7:28Kaslin Fields
- 7:57Contributor Marketing
- 8:39Where Do Stories Come From?
- 9:26Tell Us Your Story
- 9:39Submit An Issue!
- 10:56For Example...
- 11:32Talk to SIG-Chair(s)
- 12:32Write Up A Draft
- 15:26PRs & Reviews
- 16:31Publish!
- 16:49Stories by Request - Strategy
- 17:37How Do Tweets Work?
- 18:35Rajula Vineet Reddy
- 20:25Twitter bot workflow!
- 21:34Slack Announcement Bot
- 22:52Upstream Marketing Wins
- 23:40Today's Story
- 24:03The Future TM
- 24:58Bots Connect Dots
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