Build Features, Not Apps
summary
App Store has over 2 million apps, most users download zero apps per month and 95% stop using an app within a month, so the effective strategy is shipping atomic features that surface outside the app. Examples: Square pushes top‑three local recommendations without an app launch; iOS 10 notification and Siri/extensions expose functionality; Line grew 1M users in two days after adding stickers and earned $270M. Practical steps that work: extract model into frameworks, use NSUserActivity and Universal Links, share data with app groups and iCloud, and use vector PDF assets for scalable images.
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chapters (6)
- 0:00Start
- 6:00FEATURE: SPEECH RECOGNITION
- 9:50FEATURE: EXTENSIONS
- 14:15THE FUTURE?
- 16:22ARCHITECTING FOR FEATURES
- 37:40BUILD FEATURES NOT APPS @NATASHATHEROBOT
