on understanding customer needs
summary
Prolink reports 15 years of working with F5 and claims the only platform that handled a Telco WhatsApp application at multi-million users scale was F5, selling a specific bot technology into that deployment and validating scalability in production. Revenue is concentrated — 90% revenue from government, banking and telcos — and the go to market is one strong bank test case replicated across peers while regulation-driven security and privacy requirements push repeated upgrades.
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