Interview
summary
Companies start action after the IC Green ICT strategy (2021) but interest drops when costs and skills appear and no metric proves value; the concrete claim is that sustainability in software demands upfront investment, measurement and process change. New rules like CSRD sustainability reporting drive top‑down pressure while developer‑led optimizations (performance tied to energy) emerge bottom‑up. The talk gives a number for comparison — IT emissions ≈ aviation — and urges tools to measure energy per request and procurement to require energy‑efficiency.
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