Reverse indie, Agenda app
summary
Starts as an indie who built Paper, wins an Apple Design Award, sells it to Springer and leaves in 2016, then builds Agenda to solve a personal workflow: a persistent next box that turns meeting notes into dated history, an in‑app forum that cuts support load and builds community, and a pay model where buying premium features keeps them forever and grants all new premium features for 12 months. Agenda ships, wins awards, and proves the approach scales without becoming a large managed team.
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chapters (11)
- 0:00Introduction
- 0:10From Hobby to Company
- 8:25Leaving Springer
- 10:40Developing Agenda
- 14:21Partnering and Building
- 16:42Early Alpha Feedback
- 19:12Refining the Pitch
- 25:07Designing User Experience
- 32:28Unintended User Benefits
- 37:32Monetization Model
- 40:33Lessons and Conclusion
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