Keynote
summary
Argues that cities win talent by weaving work into lifestyle, not just infrastructure, claiming the creative class chooses places for coffee shops and cycling, nearby kindergartens and lively cultural institutions. Cites Startup Genome ranking Tel Aviv #2 for creativity and traces the shift from big-company R&D to grassroots developers. Uses the historical surprise of 25,000 people traveling to Menlo Park to see electric light as proof that experiential novelty, not mere services, creates lasting urban magic.
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