The Google Shopping Case Pt. 1
summary
EU fines Google €2.42 billion for preferencing its own shopping results while demoting rivals, backed by internal emails and FTC documents showing an explicit plan to achieve a 20% traffic cut for targeted comparison shopping engines. Google rolls out Google Product Search, then replaces it with ads-only product listing ads (PLAs), refuses rival features, and allegedly causes consumer price gaps up to 80%; remedy debate centers on “sin‑no‑more” fines versus restoring pre‑abuse competition.
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chapters (13)
- 0:00Introduction
- 0:19What happened
- 4:00What did Google do
- 11:55What did the EU do
- 15:40Is litigation easy
- 16:34What did the Commission learn
- 18:42The remedy
- 21:25Strategic thinking
- 22:15Andrew Keen
- 24:38Regulation vs Protection
- 27:16Microsoft vs Google
- 28:37Googles playbook
- 30:38Audience questions
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