Mark, Brand and Trademarks
summary
How to build and animate a product or company brand across a user interface, covering identity, interface design, animations and architecture. It argues for close collaboration between designers and developers to keep the brand central and create inspiring, technologically innovative user experiences.
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chapters (9)
- 0:00Brand power intro
- 1:06Authentic brand
- 2:30Unique difference
- 4:57Brand consistency
- 6:42Interface as brand
- 8:07Arcbee rebrand
- 11:20Simple accessible design
- 13:29Humour in engagement
- 14:12Conclusion
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