Landing Your Security Message With Impact
summary
Concrete checklist: use the ORIN: audience, objective, remembered, emotion, next steps template to pick three core takeaways, decide the desired feeling, and make frictionless next steps (QR or single link). Replace dense bullet slides with one-slide-per-point imagery sourced from Pexels/Unsplash or Canva, crop and reveal complex diagrams with PowerPoint’s Morph so viewers don’t hit the split brain. Call out memorable facts (eg cyber criminals penetrate 93% of company networks) and use personas or AI to validate audience assumptions.
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chapters (10)
- 0:00Introduction
- 1:08Technical storytelling matters
- 6:18AURIN messaging framework
- 12:20Crafting key messages
- 15:58Emotion for persuasion
- 22:32Next steps and action
- 27:07Avoiding split brain with visuals
- 34:19Simplifying diagrams
- 40:19Summary
- 45:40Q&A
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