Data Science: the best path to align business objectives
summary
The talk explains how data science was used to improve business performance (increase sales and customer retention) without changing the product, presenting real case studies. It focuses on applying data-science techniques and algorithms to align technical work (development, backlog, budgets) with business outcomes, leveraging expertise in machine learning and related methods.
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chapters (8)
- 0:00Introduction
- 1:10Product and business focus
- 3:41Story and use case
- 8:15Performance indicators
- 10:27Cross-team alignment
- 14:25Data understanding
- 18:32Results and lessons
- 22:00Conclusion and next steps
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