DataEngBytes 2023 - MEL-T1-01 - Joe Reis
summary
Argues that DATA MODELLING IS DEAD! LONG LIVE DATA MODELLING! but actually data modelling is critical for reliable AI, citing concrete problems like reactive query driven work, DBT sprawl (one company with 39,000 models), and the Dev‑to‑data divide that produces messy inputs and LLM hallucinations. Recommends restoring conceptual and logical modelling, using pattern libraries (Data Model Resource Book, Nimble Elephant), modeling across the data life cycle, and adopting a mixed models pragmatic approach so models are believable and useful.
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chapters (13)
- 0:00Data modeling’s importance
- 2:08Why data modeling matters now
- 4:14What is a data model
- 7:39Is data modeling dead
- 9:44Poor modeling symptoms
- 13:36Agile’s role in decline
- 15:41Ignoring modeling consequences
- 17:45Reviving data modeling
- 19:10Bringing back conceptual/logical modeling
- 21:17Modeling across lifecycle
- 23:23Ending modeling wars
- 24:48Modernizing modeling techniques
- 25:31Conclusion
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