Artificial Intelligence More Like Artificial Stupidity

on YouTube ↗30m

" summary

Architecture that lands Salesforce contacts, RDS rows and synthetic web clicks into a single S3 bucket and catalogs them so queries return results in seconds. Uses AppFlow event-driven Salesforce->S3 for immediate contact change files, DMS full load + CDC into S3 for a full copy plus ongoing replication, and Kinesis Data Firehose with 60s buffering for click streams. Glue crawler produces 17 tables and Athena returns the three changed Salesforce records in an ad hoc SQL query, end to end working as demonstrated.

AI-written summary · about

" chapters (7)

1. 0:00Introduction
2. 5:14Brief Architecture
3. 6:25Demo
4. 14:09Database Migration Service
5. 20:25kinesis Data Firehose
6. 24:46Data Catalog
7. 29:47Conclusion

" related talks

• 33mUnleash the Magic of Salesforce Genie - in ActionAdithya Vishwanath, Palani Ramanathan · Great International Developer Summit 2023
• 29mSimplifying data flowsJosh Tow · AWS Summit Sydney 2025
• 29mGrowing insights through hybrid data architecturesAllison Quinn · AWS Summit ANZ 2023
• 04mInterviewAlexis Roos · Scale By The Bay 2018
• 29mData foundation for analytics and AIFrancis McGregor-Macdonald · AWS Summit Sydney 2025
• 28mTurn Data Into InsightsRoy Hasson · AWS AMER Summit May 2021
• 47mAgentic AI with Commercial DatabasesTobias Ternstrom · AWS AI and Data Conference 2026
• 16mAutomated Data AnalyticsTimothy Downs, Jane Ooi · DataEngBytes 2022