~/talk

WhatsApp Max Pricing

on YouTube 11m
Talkat Conversations 2026 · 2026-06-03..06-04· [developer-experience]

speaker

name:Kalaimathi Renganathan
links:none on file

resources

video:https://youtu.be/DlqWkqhWrzU
slides:none on file

summary

WhatsApp introduces Max Pricing on the Marketing Messages API so businesses set a template-level maximum price per delivery, optionally adjust it per send with per-message multipliers, and forecast outcomes with the Reach Estimation tool. Examples: published rate $1 yields average delivery cost ~$0.92 when max = $1; lowering max to hit new cohorts averages $0.75 and expands reach; raising to $1.25 increases deliveries from 7 to 9. Delivered/read webhooks include per-message cost for real-time tracking.

AI-written summary · about

chapters (6)

  1. 0:00WhatsApp Max Pricing intro
  2. 1:08Max Pricing ROI importance
  3. 3:14Three Max Pricing strategies
  4. 6:44Quality signals & reach tool
  5. 7:47Implementing Max Pricing
  6. 9:31Real-time spend tracking

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