Behavior Driven Design Model
summary
Behavioral design applies measurable choice architectures to product UX: using sensible defaults, chunking and ordering + partitioning to reduce cognitive load, pre-commitments and loss aversion incentives to change habits, and prototypes + A/B tests and analytics (Figma mockups, staged code experiments, GA) to validate. Real-world results: Duolingo hits ~16M DAU and ~55% retention; a medication-adherence program sees 2X adherence, ~90% adherence and ~40% fewer readmissions; pilots include an LLM-trained call center and personalized benefit bundling that increase appropriate plan selection by ~133%.
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chapters (12)
- 0:00Introduction and speaker background
- 1:51Behavioral design overview
- 4:23Real-world behavioral design examples
- 12:30Behavioral design model introduction
- 16:44Creating behavioral profiles
- 22:45Choice architecture principles
- 29:04Designing interventions
- 33:38Prioritizing use cases
- 35:22Validating interventions
- 37:32Ethics in behavioral design
- 41:02Key takeaways and conclusion
- 42:49Q&A session
