Why MailChimp loves the web
summary
MailChimp supports 16 million users sending over a billion emails per day and credits the web for fast feedback loops: a UI clock fix ships with d3 in 48 hours; removing plain‑text editing breaks workflows for 35,000 users affected and is reverted within days after complaints; API v3 adopts JSON Schema and a API playground with please fail header to let developers test error paths; a responsive rebuild in 2013 (six months, team of twelve) succeeds while a native editor diverges, later solved with a hybrid webview.
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chapters (14)
- 0:00MailChimp loves the web
- 0:45Listen hard change fast
- 2:45My first story
- 4:37My second story
- 10:11The web is global
- 10:42Internationalization
- 15:20Documentation
- 16:28Underlying infrastructure
- 16:48Language pains
- 19:06Responsive redesign
- 24:36Mobile editor
- 25:38Being yourself
- 26:18Freaky animations
- 28:57Did You Mean
