“When We Align”
summary
Three concrete rules guide alignment: unity over uniformity, chemistry over culture, people over process. Examples include a 40‑person design org wrestling with ~100 websites in 2006, a fridge that breaks user expectations versus a familiar soda machine, Salt Lake City’s 660‑ft blocks turned hostile by rigid planning, Twitter’s design team moving from 80/20 to 50/50 gender mix within a year by simply talking, a shift from Dropbox asset dumps to a Sketch component library and Origami Studio with weekly usage metrics.
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chapters (6)
- 0:00Introduction and thanks
- 1:49Unity over uniformity
- 14:30Chemistry over culture
- 21:40People over process
- 27:45Design systems at Facebook
- 30:20Closing and Q&A
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